Hosts Tracy Swain and JaVonne Williams are joined by Arie Brish of CXO360. Mr. Brish is a business leader and bestselling author. He has led a wide variety of successful terms in different industries and business functions including roles as CEO & GM, Board of Directors services, M&A, business development, turnarounds and change leadership. He has worked with Fortune 500 corporations, entrepreneurial leadership, consulting engagements, and non-profit activities.
Arie’s philosophy is that a successful marketing war is beyond just being better than the competitor, but rather creating a dramatic paradigm change in the rules of the game that will make the competitors irrelevant.
Arie is the author of a Top Ten Best Seller “Lay an Egg and Make Chicken Soup”. The Holistic Innovation Process from Concept to Market Expansion. Free Downloads can be accessed through his website http://www.cxo360.net/book.
To learn more about Arie Brish and his book “Lay an Egg and Make Chicken Soup”, including his various services, visit his website at http://www.cxo360.net or find Arie Brish on LinkedIn.